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What are curcuminoids?

Turmeric, belonging to the species called Curcuma longa, is the most effective nutritional substance in existence. It has been consumed in India for thousands of years as a spice and a medicinal herb. Curcuminoids are active substances found in turmeric. Amongst the three curcuminoids, curcumin is the most important active substance in turmeric.

What are the beneficial actions of curcumin?

Curcumin has various beneficial actions and some of the most important are:

  • Anti-inflammatory property
  • Antioxidant capacity
  • Slowing down the brain degeneration changes – including helping in Alzheimer’s disease
  • Lowering risk of heart disease
  • Fighting arthritis
  • Overcoming depression
  • Shielding against cancer

Can daily consumption of turmeric effectively provide the abovementioned benefits?

Curcumin content of turmeric is, unfortunately, a mere 2-5%* approximately; hence, a tablespoon of turmeric (2% content), which weighs 6.8 grams, contains about 0.136 gram curcumin. The curcumin requirement is minimum 1 g per day, and to consume the same as turmeric is not very practical since approximately 7.5 tablespoons of turmeric need to be consumed each day. Hence, a more practical option is to consume the extract of turmeric, which is rich in curcuminoids (and curcumin).

How can curcumin be best consumed?

Taking curcuminoids in food form is more practicle since the intake is palatably ensured on a day-to-basis without imposing an additional pill-burden.

Which product is available that contains curcumin in the form of a 'food item’?

Svarnsaathi is India's first and one of its kind product that provides the goodness of turmeric (in the form of curcuminoids) as an after-meal food form – commonly referred to as mouth freshener. In addition to curcuminoids, Svarnsaathi also contains piperine as well as lycopene.

How does curcumin benefits cancer patients?

Curcumin provides three important properties beneficial in cancer:

Curcumin suppresses the genes implicated in causing cancer.

Curcumin scavenges oxygen free radicals (OFR) as well as reactive oxygen species (ROS) that are also held responsible for cancer occurrence and, additionally, strengthen antioxidant defence against OFR and ROS.

Curcumin inhibits inflammatory mediators like nuclear factor-kappa beta NF-Kb) and thus keeps in check the genes responsible for causing cancer. Additionally, curcumin also inhibits many inflammatory pathways to decrease the generation of cancer-causing free radicals.

What is piperine and what role does it play in SvarnSaathi?

Piperine is black pepper (Piper nigrum), a herb that is used as a common spice. Piperine is known for changing the metabolism of various drugs and supplements. Turmeric cannot exert assured useful benefits if taken alone since uptake of curcuminoids into the blood is poor due to its rapid breakdown in the intestinal wall as well in the liver. Piperine, when given concomitantly, increases curcumin availability in our blood by 2000%.

What is lycopene and how it helps in cancer patients?

Lycopene is the bright red carotenoid pigment that is found in tomatoes and other red fruits and vegetables. OFR and ROS cause cancer by damaging the deoxyribonucleic acid (DNA) present in the nucleus of the cell. Lycopene is a powerful antioxidant and can thus protect the DNA against the damaging effects of OFR and ROS. Additionally, lycopene, in people with cancer, can limit the local growth of cancerous cells, facilitate destroying the cancer cells per se, and also can limit metastasis.

How safe is SvarnSaathi?

SvarnSaathi is safe when consumed as per recommendations. Allergic reactions can occur and, if very large amounts of ingredients of the product are taken, there could be complaints such as stomachache, gas, nausea or indigestion.

Healthcare provider’s supervision is recommended if (a) other drugs whose absorption can increase due to piperine are being additionally consumed; (b) pregnant patients and lactating mothers intend taking curcumin, piperine and lycopene containing product.

SvarnSaathi is not advisable for those allergic to any of its ingredient/s.

Summarise the key benefits of SvarnSaathi and its ingredients.

  • Enough curcumin per sachet is available to shield against cancer.
  • SvarnSaathi has piperine to ensure adequate availability of curcumin in the blood for its beneficial actions.
  • SvarnSaathi additionally incorporates lycopene, a known and proven powerful antioxidant.
  • Curcumin and lycopene have an anti-cancer protective role to play in those who regularly chew pan / betel nut / areca nut, or consume gutka or direct tobacco.
  • Curcumin and lycopene can help in submucous fibrosis, which is known to be pre-cancerous.
  • Regular curcumin and lycopene consumption by smokers can protect against cancer of the lung and other organs damaged by tobacco.
  • Beneficial anti-cancer actions of curcumin and lycopene are also documented against many other cancers of the body.
  • SvarnSaathi is convenient and enjoyable to consume regularly since it is a mouth pour formulation that is pleasantly flavoured with special appealing flavours.

SvarnSaathi, taken once daily, could be enjoyed as a mouth freshener / mukhwas.

How can one take SvarnSaathi?

SvarnSaathi is a mouth pour formula in a sachet form. Cut open the sachet and pour the contents in the mouth and munch to enjoy as a mouth freshener.

What is the recommended intake of SvarnSaathi?

Take one sachet of SvarnSaathi once or twice daily to exert curcumin’s action for shielding against cancer. Those who have cancer need to consume 7-8 sachets of SvarnSaathi daily as an adjuvant to avail of the benefit of curcumin and lycopene.

Where can I get SvarnSaathi and is there a way to store it?

SvarnSaathi is available in packs of 10 sachets and boxes containing 100 sachets and can be availed on online platforms (Amazon, Flipkart etc.), chemist shop, supermarkets, retailers etc.

SvarnSaathi can be kept in normal room conditions of humidity and temperature (preferably below 25°C). Keep it out of reach of children.

What is cancer?

Cancer is a group of diseases involving abnormal cell growth with the potential to invade or spread to other parts of the body (metastasis).

What is the incidence of cancer in India?

There are approximately 25 lakh cancer patients living in India today. As per the Indian Council of Medical Research (ICMR), new cases of cancer each year detected are expected to touch 17.3 lakhs by 2020 of which 8.8 lakhs will succumb to the disease. With a growth rate of 25%, the cancer incidence projected is a frightening 10% in the Indian population!

What are the causes of cancer?

Many factors like diet, obesity, lack of exercise, stress, pollution, smoking and chewing pan / betel nut / areca nut, or consuming gutka or direct tobacco, are responsible for cancer. Amongst all the factors associated with cancer, use of tobacco has the greatest risk

Which type of cancers are commonly found in India?

Cancers of lung, food pipe (esophagus), stomach, mouth (oral) and throat (pharyngeal) are predominant in men. In women, cancers of the cervix (lower portion of uterus) and breast are commonest, followed by those of stomach and esophagus.

Which are the types of cancer caused by tobacco?

Tobacco related cancers (TRC) affect not only the mouth & throat (oral cavity) and lungs, but also esophagus, voice box (larynx) and urinary bladder.

There has been a substantial increase in the incidences of oral cancers and pre-cancerous changes (called submucus fibrosis) especially among youngsters in view of the rampant prevalence of chewing tobacco in various forms. Presently, oral cancer is the fourth commonest cancer in Indians and cigarette smoking accounts for around 30 per cent of all cancer deaths.

What are the options available to curb the menace of cancer, especially TRC?

In spite of good advancements for diagnosis and treatment, cancer is still a big threat to our society. As per the proverb, “prevention is better than cure” the prevention strategies are crucial in cancer eradication. This approach offers the great public health concern an inexpensive long-term method of cancer control. The education should focus on harmful effects of tobacco and discourage its use.

Is there a promising preventive option for cancer?

Studied extensively by the University of Texas and Memorial Sloan Kettering Cancer Center, the bright yellow-orange earthy tasting Asian spice commonly found in curry is now a well-know cancer-preventing food. These groundbreaking studies found that the turmeric rhizome (root) might just be one of the most effective common ingredients in the world for mitigating the cancer risk.