Turmeric, belonging to the species called Curcuma longa, is the most effective nutritional substance in existence. It has been consumed in India for thousands of years as a spice and a medicinal herb. Curcuminoids are active substances found in turmeric. Amongst the three curcuminoids, curcumin is the most important active substance in turmeric.
Curcumin has various beneficial actions and some of the most important are:
Curcumin content of turmeric is, unfortunately, a mere 2-5%* approximately; hence, a tablespoon of turmeric (2% content), which weighs 6.8 grams, contains about 0.136 gram curcumin. The curcumin requirement is minimum 1 g per day, and to consume the same as turmeric is not very practical since approximately 7.5 tablespoons of turmeric need to be consumed each day. Hence, a more practical option is to consume the extract of turmeric, which is rich in curcuminoids (and curcumin).
Taking curcuminoids in food form is more practicle since the intake is palatably ensured on a day-to-basis without imposing an additional pill-burden.
Svarnsaathi is India's first and one of its kind product that provides the goodness of turmeric (in the form of curcuminoids) as an after-meal food form – commonly referred to as mouth freshener. In addition to curcuminoids, Svarnsaathi also contains piperine as well as lycopene.
Curcumin provides three important properties beneficial in cancer:
Curcumin suppresses the genes implicated in causing cancer.
Curcumin scavenges oxygen free radicals (OFR) as well as reactive oxygen species (ROS) that are also held responsible for cancer occurrence and, additionally, strengthen antioxidant defence against OFR and ROS.
Curcumin inhibits inflammatory mediators like nuclear factor-kappa beta NF-Kb) and thus keeps in check the genes responsible for causing cancer. Additionally, curcumin also inhibits many inflammatory pathways to decrease the generation of cancer-causing free radicals.
Piperine is black pepper (Piper nigrum), a herb that is used as a common spice. Piperine is known for changing the metabolism of various drugs and supplements. Turmeric cannot exert assured useful benefits if taken alone since uptake of curcuminoids into the blood is poor due to its rapid breakdown in the intestinal wall as well in the liver. Piperine, when given concomitantly, increases curcumin availability in our blood by 2000%.
Lycopene is the bright red carotenoid pigment that is found in tomatoes and other red fruits and vegetables. OFR and ROS cause cancer by damaging the deoxyribonucleic acid (DNA) present in the nucleus of the cell. Lycopene is a powerful antioxidant and can thus protect the DNA against the damaging effects of OFR and ROS. Additionally, lycopene, in people with cancer, can limit the local growth of cancerous cells, facilitate destroying the cancer cells per se, and also can limit metastasis.
SvarnSaathi is safe when consumed as per recommendations. Allergic reactions can occur and, if very large amounts of ingredients of the product are taken, there could be complaints such as stomachache, gas, nausea or indigestion.
Healthcare provider’s supervision is recommended if (a) other drugs whose absorption can increase due to piperine are being additionally consumed; (b) pregnant patients and lactating mothers intend taking curcumin, piperine and lycopene containing product.
SvarnSaathi is not advisable for those allergic to any of its ingredient/s.
SvarnSaathi, taken once daily, could be enjoyed as a mouth freshener / mukhwas.
SvarnSaathi is a mouth pour formula in a sachet form. Cut open the sachet and pour the contents in the mouth and munch to enjoy as a mouth freshener.
Take one sachet of SvarnSaathi once or twice daily to exert curcumin’s action for shielding against cancer. Those who have cancer need to consume 7-8 sachets of SvarnSaathi daily as an adjuvant to avail of the benefit of curcumin and lycopene.
SvarnSaathi is available in packs of 10 sachets and boxes containing 100 sachets and can be availed on online platforms (Amazon, Flipkart etc.), chemist shop, supermarkets, retailers etc.
SvarnSaathi can be kept in normal room conditions of humidity and temperature (preferably below 25°C). Keep it out of reach of children.
Cancer is a group of diseases involving abnormal cell growth with the potential to invade or spread to other parts of the body (metastasis).
There are approximately 25 lakh cancer patients living in India today. As per the Indian Council of Medical Research (ICMR), new cases of cancer each year detected are expected to touch 17.3 lakhs by 2020 of which 8.8 lakhs will succumb to the disease. With a growth rate of 25%, the cancer incidence projected is a frightening 10% in the Indian population!
Many factors like diet, obesity, lack of exercise, stress, pollution, smoking and chewing pan / betel nut / areca nut, or consuming gutka or direct tobacco, are responsible for cancer. Amongst all the factors associated with cancer, use of tobacco has the greatest risk
Cancers of lung, food pipe (esophagus), stomach, mouth (oral) and throat (pharyngeal) are predominant in men. In women, cancers of the cervix (lower portion of uterus) and breast are commonest, followed by those of stomach and esophagus.
Tobacco related cancers (TRC) affect not only the mouth & throat (oral cavity) and lungs, but also esophagus, voice box (larynx) and urinary bladder.
There has been a substantial increase in the incidences of oral cancers and pre-cancerous changes (called submucus fibrosis) especially among youngsters in view of the rampant prevalence of chewing tobacco in various forms. Presently, oral cancer is the fourth commonest cancer in Indians and cigarette smoking accounts for around 30 per cent of all cancer deaths.
In spite of good advancements for diagnosis and treatment, cancer is still a big threat to our society. As per the proverb, “prevention is better than cure” the prevention strategies are crucial in cancer eradication. This approach offers the great public health concern an inexpensive long-term method of cancer control. The education should focus on harmful effects of tobacco and discourage its use.
Studied extensively by the University of Texas and Memorial Sloan Kettering Cancer Center, the bright yellow-orange earthy tasting Asian spice commonly found in curry is now a well-know cancer-preventing food. These groundbreaking studies found that the turmeric rhizome (root) might just be one of the most effective common ingredients in the world for mitigating the cancer risk.